A virtual cuppa with Chloe Weston of Trauma Conscious Digital Marketing who is a holistic digital marketing strategist for trauma-informed and trauma-focused entrepreneurs and business owners.

Being an introverted business owner doesn't mean you can't thrive in the world of marketing. In fact, introverts possess unique strengths that can give them a competitive edge in promoting their businesses.

Essential reading for introverts who work in marketing or run their own business and need to market themselves.

Being introverted often gets mistaken for being shy, awkward, socially anxious, unconfident, rude or even unsociable – but it’s none of these things.

Yet I, along with many other introverted business owners, thought it was our introversion stopping us from successfully marketing our businesses.

Here are 5 reasons why being an introvert is your marketing superpower – embrace your introversion and lean into your strengths.

I have a confession to make. Video content, sticking my face in front of my business, sharing my face and taking up space in this way is still a hurdle I haven’t leapt over yet. The irony is absolutely not lost on me given I’m building my business in the marketing space.

Posting on every social media platform and sending a newsletter out every week, producing podcasts, etc can feel incredibly productive. These things also cost you time and energy even if they seem like “free” and “productive” marketing activities.

Marketing activities, however, are NOT a marketing strategy.

Working with a copywriter allows you to find the words that connect with the heart of your community – while you focus on what you do best in your biz.

As a small business owner, your time is your most valuable asset.

By outsourcing your copywriting needs, you can free up your time to focus on other aspects of your business, such as product development, customer service, or networking.… but what exactly is copywriting?